Gross National Happiness According to Facebook

I just read a very interesting post on the Facebook blog.

Apparently for over a year social scientists have utilized computers to collect data from Facebook users’ status updates.

Here’s a quote from Facebook data team member Adam D. I. Kramer:

Every day, through Facebook status updates, people share how they feel with those who matter most in their lives. These updates are tiny windows into how people are doing. They’re brief, to the point, and descriptive of what’s going on this week, today or right now.

Grouped together, these updates are indicative of how we are collectively feeling. At Facebook, we’re always looking for ways to help people better understand the world around them, and we’re interested in how people express their emotions with one other and the world. So earlier this year, data scientists at Facebook started a project to measure the overall mood of people from the United States on Facebook, based on the sentiment expressed in status updates.

The result was and index that measures how happy people on Facebook are from day-to-day by looking at the number of positive and negative words they’re using when updating their status. When people in their status updates use more positive words—or fewer negative words—then that day as a whole is counted as happier than usual.

Though more countries or languages may be added later, the current result is notable since it is based on the updates of all English-speaking U.S. Facebook users. In this sense, it can count as an indicator of “Gross National Happiness,” a metric only measured currently via Gallup polls and national surveys in countries such as France and Bhutan. To protect your privacy, no one at Facebook actually reads the status updates in the process of doing this research; instead, our computers do the word counting after all personally identifiable information has been removed.

For our Gross National Happiness index, we adapted a collection of positive and negative emotion words built by social psychologists. Examples of positive or happy words include “happy,” “yay” and “awesome,” while negative, or unhappy words, include “sad,” “doubt” and “tragic.” We also did a brief survey of some Facebook users, which showed that people who use more positive words, relative to the number of negative words, reported higher satisfaction with their lives.


I wonder how long it will be before this tool is used as commonly as the Gallup polls (if it’s used at all).


Check out the rest of Adam’s post here;  play around with the Gross National Happiness Index here.

Easter is on of the happiest days of the year in English-speaking countries. 🙂

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2 thoughts on “Gross National Happiness According to Facebook

  1. mattdabbs says:

    Fascinating chart. If you zoom it in and look at it weekly you will see all those little up and downs go from down on Monday gradually up to Friday/Saturday and then drop off Sunday down to Monday again and repeat. Over and over and over. Monday is the lowest and Friday/Saturday the highest. Who would have guessed?

  2. WesWoodell says:

    Heh … yeah. Looks like the grind gets to people.

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